Search Engine Optimization or SEO as the means of enhancing the quality and volume of website traffic, improving visibility of a website or a web page to users of a search engine.
The role of SEO
SEO should play a pivotal role in every digital marketer, blogger, business owner, and influencer’s content strategy. Nowadays, search engines like Google or Yahoo index trillions of web pages to allow for easy access to information, content, goods, and services. For individuals or businesses to stand out in a large stack of these indexed pages, SEO becomes the most key skill to conquer.
Whether it be attaining backlinks for one’s most important blog post or ranking for relevant keywords/key terms, understanding how to promote content organically can prove to be more sustainable than paid advertising.
In fact, most online business owners perfect their SEO game before indulging in paid ads. Social media platforms like Instagram, Twitter, and Linkedin create great environments to promote web pages with little cash, but landing high for a specific search term on Google can prove to more long-term value.
What does this mean for you?
Whether you are a business owner, up and coming influencer, or just someone looking to grow their personal brand, look into SEO. Understanding how to dominate search engines is the equivalent of having power and influence over the digital world.
SEO marketing has been and will continue being an entrepreneur’s way to expose themselves to greater audiences on the internet. So what are you waiting for? With a simple Google search, you can gain access to millions of valuable ‘SEO Marketing’ related articles written by industry leaders like Neil Patel, Rand Fishkin, or Eric Enge.
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